Motion Marketing
CLIENT
AppSumo
Our marketing strategy blends dynamic ad creative with a people-centric, proactive campaign approach, exemplified in the Marketing Motion campaign for Creasquare, TidyCal, and NeuronWriter customers. The icon design and typography align with past brand initiatives.
INFORMATION
The email writers and managers came to me to design an email flow that aimed at quickly acquiring new buyers and encouraging second purchases by segmenting the emails into several different sections that showed how they could make a 2nd purchase that would complement their 1st purchase on the platform.
Using Klaviyo and Figma, I structured the email design to highlight the concept that these tools serve as extensive image libraries, offering a diverse array of images for selection. Additionally, the icons featured in the email were crafted by me during the creation of the brand library.