Brand refresh library

CLIENT

AppSumo

The Creative Director and I collaborated on the development of a versatile and user-friendly visual brand system, seamlessly integrating it with the specific Standard Operating Procedures of various departments.

INFORMATION

brand-library-application-merch.png
brand-library-application-roadblock-mockup-bg-blue.png
_mockups-brand-library.gif
brand-library-application.gif

Creating dynamic assets was the main challenge since AppSumo was not looking to redesign the entire brand.

Our goal was to create a striking design that could be easily utilized by fellow designers. Explore the examples below to grasp my role in shaping this identity.