Welcome Flow
AppSumo
CLIENT
Welcome emails are crucial for engaging subscribers, expressing gratitude, and promoting initial purchases. They serve as a strategic touchpoint, providing valuable insights into user behavior for future marketing strategies. Additionally, these emails convey essential brand messages, shaping a lasting impression of our identity and values.
INFORMATION
Sequence of content
Each email in the sequence targets aspects of the customer experience. To humanize the introduction and connect with our digital products, we featured a personalized greeting from our CEO, Noah Kagan. This included using his unique brand imagery and capitalizing on the charismatic personality familiar from his TikTok channel.
Approach to visuals
After meetings with the Creative Director, we standardized the display of tools using Klaviyo and Figma. The third email highlighted AppSumo's diverse digital tools, addressing common pain points for our entrepreneur customers.